The match announcement is the most important recurring post on a club's Instagram: it reminds fans about the next match, builds excitement and gets supporters down to the ground. Even so, many clubs put it together under time pressure, and it looks different every week. Yet a clean announcement takes just a few minutes – in a consistent club look.
What belongs on a good match announcement
- Home or away – clearly recognisable.
- Opponent, including their crest.
- Date and kick-off time.
- Venue or pitch.
- Competition (league, cup, friendly).
- Club logo, colours and fonts from your branding.
You don't need more than that – what matters is that everything is readable at a glance.
Created in 5 minutes – step by step
- Add the match: opponent, date, kick-off time, venue.
- Choose the post type "Announcement".
- Pick a template – a layout that suits your club.
- Your branding is applied automatically – logo, colours, fonts.
- Generate – ready in Instagram format (1080×1350 px).
You'll find a detailed introduction in Your first graphic in 3 minutes.
Post it as a Story too
Also post the announcement as a 9:16 Story – Stories often reach more fans than the feed. Creating Instagram Stories for your club shows you how.
Tips for more reach
- Post early – ideally 1–2 days before the match.
- Tag players and encourage them to share.
- Use local hashtags (town, league, club).
- A consistent look – so everyone instantly recognises that the post comes from your club. See the club branding guide.
The announcement is only the beginning: the same match also gives you the line-up, goal posts and the result – see Every matchday becomes content.
Conclusion
A professional match announcement no longer takes you half an hour. Add the match, choose a template, generate – done in your club look, ready for Instagram.
Try it for free and create your next match announcement in minutes.