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Tips, tutorials and news about Instagram in grassroots football.

How-To06. Oktober 2026

Half-time graphic for Instagram: the score update in 30 seconds

The break is when fans go looking for the score. Here's how to post a half-time graphic with crests and the current score before the team is back out on the pitch.

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How-To06. Oktober 2026

Player of the Match: how the MVP post becomes your most-shared post

The "Player of the Match" is the post that players, family and friends share more than any other. What belongs on the graphic, how to pick the player and how to get the post done in a minute.

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How-To06. Oktober 2026

Transfer graphic for new signings: how to introduce your new players

In the summer and winter breaks there are no matches – but there are new signings. How to introduce new players in the style of the pro clubs and turn it into a series that bridges the break.

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How-To25. August 2026

Music on Social Media: What Clubs Can Do – and What Gets Really Expensive

The song from Instagram's music library isn't automatically free for your club to use. Here's what's behind GEMA, master rights and platform licences – and how to stay on the safe side.

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How-To22. August 2026

We'll design your club's look – free for PRO clubs

No eye for layout, no time, no graphic designer at the club? We'll build your design system and put it ready-made into your account – currently free for PRO clubs. An example from SC Germania Erftstadt-Lechenich.

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How-To22. August 2026

Social media tool for sports clubs: 7 questions to ask before you buy a template pack

Templates in club colours, straight from your phone, no design skills needed – every tool promises it. These 7 questions show which one actually takes work off your plate in day-to-day club life.

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How-To05. August 2026

PREMATCH Partner Club or DIY? Instagram Posts in Your Own Look

As a PREMATCH partner club you get ready-made graphics – but in the platform's style. Why many clubs prefer to design their matchday content themselves, and how to do it without any design skills.

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How-To17. Juni 2026

A Canva alternative for football clubs: matchday graphics without the faff

Canva isn't built for match operations. Why a specialised tool for club graphics is faster – and builds your announcement, result and league table for you automatically.

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How-To17. Juni 2026

How to Post a League Table as a Graphic on Instagram – in Your Club's Look

Post the current league table as a clean graphic instead of a screenshot. Here's how to create a league table for Instagram in a consistent club look.

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How-To17. Juni 2026

Social Media for Your Club: Staying on the Ball with Volunteers and Little Time

At most clubs, social media is a side job for one person. Here's how to build a simple, steady posting rhythm that works even when time is tight.

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How-To17. Juni 2026

Every Matchday Becomes Content – Instagram Posts in a Consistent Club Look

A club has content every single weekend. Here's how to turn every matchday into announcements, goals, results, league tables and stories – all in a consistent club look.

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How-To17. Juni 2026

Create a Goal Graphic for Instagram Live – Goalscorer, Minute, Score

Goals are the most emotional moment in a match. Here's how to create a goal graphic with goalscorer, minute and current score in seconds – live for Instagram.

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How-To17. Juni 2026

What Matchday.design can do – shown through our World Cup posts

On our Instagram account, we use World Cup content to show what Matchday.design can do: matchday graphics, final scores and tables for the German matches – created in seconds.

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Changelog06. April 2026

April 2026 Update — Line-up, AI Tweaks & More

A new line-up feature, AI caption refinement, public club profiles and performance improvements.

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How-To06. April 2026

Your first graphic in 3 minutes

From sign-up to a finished Instagram post: here's how to create your first match graphic with Matchday.design.

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How-To06. April 2026

How to Create a Match Announcement for Instagram – Done in 5 Minutes

Learn how to create professional match announcements for Instagram – with logo, opponent, date and kick-off time. No design skills needed, straight from your browser.

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How-To05. April 2026

How to Publish Your Line-up as an Instagram Post – Step-by-Step Guide

Show your fans the starting XI before kick-off. Here's how to create a line-up post with player names, numbers and photos for Instagram.

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How-To05. April 2026

Designing your own templates in the Designer

The Template Designer explained: how to create custom graphics with your club's branding.

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How-To04. April 2026

Match Result Graphic for Instagram – Generated Automatically from the Match Report

After the final whistle, speed is everything. Here's how to generate a professional result graphic in seconds – with your club crest, score and competition.

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How-To03. April 2026

Instagram for Football Clubs – The Complete Beginner's Guide 2026

Why every grassroots club should be on Instagram, and how to create professional content with minimal effort. From setting up your account to your first post.

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How-To02. April 2026

Adding Sponsors to Instagram Posts – Added Value for Club and Partners

Show sponsor logos automatically on every graphic. Give your sponsors real social media reach and strengthen the partnership.

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How-To01. April 2026

How to Create Instagram Stories for Your Football Club – Tips and Templates

Stories often reach more fans than regular posts. Here's how to create eye-catching 9:16 stories in your club's design – for matchday, results and announcements.

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How-To31. März 2026

Club Branding for Social Media – How to Build a Consistent Look

Club colours, crest, fonts – consistent branding makes your club instantly recognisable on Instagram. Here's how to set it up.

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How-To29. März 2026

AI Captions for Instagram – How AI Writes Your Matchday Posts

Can't be bothered writing copy? The AI Caption Generator creates Instagram captions with emojis, hashtags and match info – from your result in seconds.

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How-To28. März 2026

Boost Your Reach in Grassroots Football – 7 Social Media Tips That Really Work

More followers, more engagement, more fans on matchday. These 7 tried-and-tested strategies will help your club take off on Instagram.

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MATCHDAY.DESIGN

Instagram posts and stories for amateur football clubs – created in seconds, automatically in your own club design.

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