Instagram Stories are often the most underrated channel for clubs: they sit right at the top of the app, they're ideal for quick updates, and they often reach more people than a feed post. The trick is to create them in 9:16 format and in your club's look – not as a feed post turned on its side.
Why Stories work for clubs
- Prominent placement – right at the top of the feed.
- Low barrier – Stories can be quicker and more spontaneous.
- Full screen – the 9:16 format fills the whole phone screen.
- Interaction – polls, countdowns and quizzes boost engagement.
Which Stories are worth posting
- Countdown to kick-off – "1 hour to go!"
- Matchday announcement in portrait format.
- Live: goals and score updates – see Creating a live goal graphic.
- Final score straight after the final whistle.
- Behind the scenes – dressing room, warm-up, travelling to the match.
How to create a Story
- Select a match or enter the details.
- Choose the Story format (9:16).
- Select a template – your branding is applied automatically.
- Generate – ready in 1080×1920 px.
- Upload it to Instagram and add stickers (poll, countdown).
The basics are explained in Your first graphic in 3 minutes.
Tips for better Stories
- A consistent look – Stories benefit from your club branding too.
- Use stickers – a countdown before the match, a poll for score predictions.
- Create Highlights – save your most important Stories as a Highlight on your profile.
- Post and mirror as a Story – share every feed graphic as a Story too, see Matchday content.
Conclusion
Stories are quick, prominent and great for reach. If you turn every matchday graphic into a 9:16 Story in your club's look as well, you'll get much more visibility – with no extra effort.
Try it for free now and create your first club Story.